How to price your products for Amazon and Flipkart.
Many sellers price on gut feel and quietly lose money after fees and returns. A simple cost-up method keeps you competitive and profitable.
Start from total cost, not product cost
Your real cost per order includes product, inbound and outbound shipping, marketplace commission, payment fees, expected returns, and ad spend. Add margin on top of all of it - not just the product price.
Costs that quietly eat margin
Check competitiveness, then decide
Look at similar listings. If you are far above the range, either justify the premium with clearly better images, specs, and reviews, or trim cost. Being the cheapest is rarely the goal - being the clearest value usually wins.
Model it before you commit
Put your numbers into the ROI Planner to see contribution margin, break-even units, and how sensitive profit is to ad spend. Adjust price until the math works at realistic volumes.
Price and copy work together
A fair price still needs a listing that justifies it. Strong titles, benefit-led bullets, and proof let you hold price instead of discounting. Build them with the Listing Generator.
Frequently asked questions
How do I price for Amazon?
Total cost (product, shipping, fees, returns, ads) plus needed margin, then check it is competitive.
Should I be cheapest?
No - compete on clear value; justify a premium with better images, specs, and reviews.
How do fees affect price?
Commission, shipping, payment, and TCS reduce take-home - price on what you actually receive.
How do I test pricing?
Model margin and break-even in the ROI Planner, then adjust before publishing.